If you run a trade in Vancouver or anywhere in BC, you’ve probably noticed that the contractors getting the most calls on Facebook and Instagram are the ones showing real video of their work. The next question is always the same: what does a contractor video ad actually cost?
The honest answer is that it depends on what you need. But the price isn’t random. Here’s what drives it, what you should expect to get, and how to make sure the money comes back to you as booked jobs.
What drives the cost of a contractor video ad
1. How many videos you need
One 30-second ad is very different from a set of 4–6 short clips you can rotate for months. Ads wear out. People stop noticing the same video after a few weeks, so most contractors get better value filming several videos in one shoot.
2. How many locations
Filming one job site in a morning is simpler than travelling between a shop, a finished job and an active install. Every extra location adds setup and travel time.
3. Editing and revisions
Raw footage isn’t an ad. Editing turns it into something people actually watch on their phones: captions (most people scroll with the sound off), music, a clear hook in the first 2 seconds and a call to action. A good video partner should also send you the edits to review and make changes before anything goes live.
4. Whether the ads are managed for you
A great video that nobody sees doesn’t book jobs. Some companies only film. Others, like us, also run the Meta Ads and Google Ads that put the video in front of homeowners in your service area. When you compare prices, check whether ad management is included or extra.
What a contractor video package should include
- A short planning call about the jobs you want more of
- On-site filming at your job or shop, scheduled around your crew
- Short, vertical videos built for Facebook, Instagram and YouTube
- Captions, music and a clear call to action
- A review round so you approve every video before it runs
- Advice on (or management of) how the ads are targeted and tracked
Cheap video vs. video that pays for itself
The cheapest option is usually a phone clip with no plan behind it. It can work, but most of the time it doesn’t stop the scroll. The better question isn’t “how cheap can I get it” but how many booked jobs does it need to bring in to pay for itself? For most trades, one or two extra jobs covers the cost of a professional shoot. That’s especially true for high-ticket work like windows, epoxy floors, renovations or full exterior paint jobs.
How to get the most out of one shoot
- Pick your best job type. Film the work you want more of, not just whatever is on the schedule.
- Show the before and after. Transformation is what homeowners stop scrolling for.
- Put the owner on camera, even for 10 seconds. People hire people.
- Film extra B-roll. Close-ups of tools, prep and finishing details make great short ads and social posts later.
- Reuse everything. One shoot can feed your ads, website, Google Business Profile and social media for months.
Get a clear, fixed quote
At Prime Choice Media we film contractors across Vancouver, Delta, Surrey, Richmond, Burnaby and the rest of the Lower Mainland. We give you a fixed quote after a free call, with no hidden fees. You approve every video before it runs. Learn more about our video ads for contractors.
Or call/text (778) 200-1167 · Prime Choice Media, 7188 Progress Way, Delta, BC